Our clients ask us to stimulate their thinking and their internal discussions, in order that they might take strategic decisions.

We do not take their place.

The relationship with the consumer is at the centre of our methodological reflection.

We organise systematically preparatory meetings with the advertiser or his agency in order to:

• Rank accurately the objectives of the study
  (as a function of budget, methodology envisaged, agenda, research already available to them or us).
• Refine the methodological options.
• Finalise in a very precise way what can be explored, agree on the 'vocabulary' of the animation (concepts, words used).
• Discuss and adopt precise protocols of group moderation or interviews.