Epsy's know-how is to supply our clients with the means of strategic analysis and the tools for marketing and social actions.

Marketing

• Fields of expertise
  • Innovation - specific studies on innovation,  concept research, brand territory extension, brand strategy design
  • Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development 
• Strategic and operational studies
  • Attitudes and Usages (A&U) studies
  • Product/Brand territory and extension
  • Mix optimisation, concept or product tests
  • Simulated test market and market potential
  • Specific studies on mix elements (packaging, ergonomics, price, name, range)
• Communication (for companies advertising exclusively)
  • Communication territory and extension, communication line research
  • Ad copy pre-testing, ad campaign evaluation (qualitative et quantitative)
  • Print copy pre-testing and readership study
• Satisfaction
  • Consumer profile mapping, consumers/target segmentation

People & Organization

• Internal corporate social and organizational studies
  • Social climate, management, motivation, organization, professional mobility, internal communication (newspaper and other employee-oriented medias)
  • Social climate awareness, alert and monitoring, Social and organisational benchmarking
  • Consulting in managing relationships and negotiations with unions 
• Organization
  • Accompanying social changes, development in organization processes, innovation and social transformation
  • Quality- and customer-oriented organizations (sales force auditing)
  • Corporate management structure analysis, empowerment system implementation
  • Appraisal criteria review

Institutional & Lobbying

• Strategy consulting for companies, non-for profit organizations/associations and territorial communities
• Lobbying actions towards political, economic and social actors on both local and European scales (ad-hoc studies, monitoring and relations with members of Congress/Parliament)