A full qualitative research service with small scale quantitative research through an associate agency.

Business to Business & Consumer Products

Qualitative Research: Group Discussions - Depth Interviews
The client's business and research objectives are always our first priority at all stages. Diana Beckett covers both business to business and consumer products and has a first class team of perceptive French and British bilingual moderators and interviewers. We work with excellent, selective recruiters and we use centrally located modern facilities. Simultaneous interpreters are available when required. Most work is conducted in Paris, but we cover all the major French towns and regions. Reports are written by English mother tongue consultants, based on transcripts. Objective interpretation of results is orientated towards marketing strategy and solutions.

Quantitative Research - Face to Face - Telephone Interviews
Our French associate company, Challenge Europe, has an efficient nationwide field force and we offer small scale quantitative studies based on face to face and telephone interviews in most major market sectors. Challenge Europe, also located in Boulogne near our office, was set up in 1980 and has wide experience in consumer, business to business, industrial and medical research, with an original specialisation in financial services.

Industrial Research

• New product development
• Potential for a new machine or plant
• Company and/or product image
• Effectiveness of your sales force or agent
• Pricing evaluation
• Raw materials supply

With an original background in the forest products industries - paper, packaging, timber - over the years Diana Beckett has covered a great many different industrial and technical products including printing, plastics, building material, coal, aluminium, chemicals, biotechnology etc. We offer a professional consultancy service. If you are a newcomer to France, we can provide an overall market profile. If you are already present on the French market, we can conduct an assessment of your product's competitive position, or advise on redefining your pricing policy as a result of changes in market structure. All the technical aspects of your brief will be thoroughly assessed and the unexpected pitfalls that almost invariably exist will be pinpointed, allowing you to lay the groundwork for a successful long term French marketing plan.